Empire Ford of Fall River has a long-standing commitment to honoring the legacy and memory of local veterans in the South Coast area. Through its support of the “Lights for Peace” flag program, Empire Ford of Fall River has become a vital part of preserving a tradition that pays tribute to those who served our nation.
Rick Torres, Dealer Principal of the Empire Auto Group, took on the responsibility of continuing the “Lights for Peace” flag tradition in March 2018 after acquiring the former Ashley Ford in New Bedford. Since then, Empire Ford of Fall River has honored the memory of 64 local veterans by sponsoring flags flown at the Fort Taber – Fort Rodman Military Museum. Each flag serves as a symbol of gratitude for the sacrifices made by members of our armed forces and their families.
The “Lights for Peace” flag holds a deep historical significance in New Bedford. Its origins date back to February 15, 1968, when it was first flown at New Bedford City Hall. Just three years later, the flag found a more permanent home atop the Old Glory Tower in the North End of New Bedford on Labor Day, 1971.
This initiative was spearheaded by the late Joseph Theodore, a World War II veteran and Purple Heart recipient, along with David Bancroft, the former owner of the fire tower. Together, they ensured that the flag would illuminate the memory of local veterans. Over 48 years, a total of 553 flags were flown from the Old Glory Tower to honor those who had served.
Due to the deterioration of the tower, December 2018 marked the final month the flag was flown there. However, the tradition found a new home in September 2019, when the “Lights for Peace” flag began to fly at the Fort Taber – Fort Rodman Military Museum, with Empire Ford of Fall River sponsoring this meaningful continuation.
The “Lights for Peace” flag tradition isn’t just a local gesture- it is part of a broader movement. Following its early days in New Bedford, the practice of illuminating the flag spread to city halls and statehouses nationwide. In 1972, President Richard Nixon proclaimed that an illuminated flag should fly atop the White House and from every customs port of entry in the country, further cementing this practice as a national tradition.
Tyler Torres, General Manager of Empire Ford of Fall River, adds a personal perspective to the dealership’s support of this program. As a veteran himself, he feels deeply connected to the mission of honoring those who served. “We’re lucky enough to be in a position where we can give back,” Torres explains. “For me, being prior service, it’s really important that we support our local military organizations. Honoring a veteran who has passed away is near and dear to my heart because my grandfather was a military veteran who fought in World War II. It’s good to see the legacy and memories continue to live on.”
Linda Ferreira, Marketing Director at Empire Ford of Fall River, plays a crucial role in this tradition by researching the life history of each local veteran being honored. She meticulously gathers details about their service, achievements, and personal lives, crafting compelling stories that highlight their contributions. These stories are then published in the Standard Times as well as online in the New Bedford Guide. This effort not only ensures that the veterans’ legacies are preserved but also brings their stories to a broader audience, fostering a deeper appreciation for their sacrifices.
Through its partnership with the Fort Taber – Fort Rodman Military Museum and the “Lights for Peace” flag program, Empire Ford of Fall River ensures that the contributions and sacrifices of veterans are not forgotten. The dealership’s efforts are a testament to the importance of honoring our history while fostering a sense of gratitude and community.
By continuing this powerful tradition, Empire Ford of Fall River exemplifies its dedication to the SouthCoast community and the veterans who have played an essential role in shaping it. This initiative is more than just a symbolic act; it’s a meaningful commitment to preserving the legacy of those who served and ensuring their stories continue to inspire future generations.
